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After Virtual Iron saw his longtime marketing executive Mike Grandinetti leave for his own venture in May, it went looking for someone to replace him, and it now looks as if they’ve found just the woman for the job.
Susan Roberts will replace Grandinetti as Senior Director of Marketing, after a career at Dassault Systems where she was Director of Global Branding and Marketing Communications and Paxonix where she was Director of Marketing.
We apologize for the limited reporting of last week, and we just wanted to let you know we’re going to pick up our usual pace as of today. For now, these are the most apparent stories we came across with regards to what happened in virtualization land:
Virtual Iron today announced the hiring of former Enterprise Strategy Group senior analyst and consultant Tony Asaro as Chief Strategy Officer. In his role, Asaro will focus on business strategy, ecosystem development, evangelism and education of Virtual Iron to the market and complement the company’s worldwide go-to-market efforts.
Earlier this year, Virtual Iron raised $ 20 million in private equity financing. Also check out our video interview with Mike Grandinetti, VP & Chief Marketing Officer with the company.
Asaro has been in the high tech industry for 22 years in a wide range of roles including sales, systems engineering, business development, marketing and as an entrepreneur. Most recently, he was with the Enterprise Strategy Group (ESG), a leading industry analyst and consulting firm. During his tenure there, Asaro was a trusted adviser to many established and emerging infrastructure vendors including EMC, NetApp, and VMware to name just a few. He provided strategic guidance and consulting on product direction, positioning, and business development and is considered a thought leader on IT infrastructure, data center environments, storage systems and networks, virtualization, power and cooling issues, and disaster recovery solutions.
“Tony Asaro is a great addition to the Virtual Iron team as we continue to expand our presence in the fast-growing server virtualization market,” said Ed Walsh, president and CEO of Virtual Iron. “We will leverage Tony’s deep experience and abilities to sharpen our business, marketing and product strategies and continue to increase our visibility across our user, partner and channel communities.”
“Implementing server virtualization is one of the highest priorities in IT regardless of size, industry or region in the world,” said Tony Asaro. “Virtual Iron has a field-proven solution that our customers find is easy to use, cost effective and provides them all of the advanced management capabilities needed for a true server virtualization environment. Virtual Iron will continue to focus on raising its visibility to this wide audience so they know they have a choice – one that has been validated by over 1,500 end users just like them.”
[Source: VMBlog]
The interview below is part of our Virtualization Video Series, a recurring theme we want to implement on Virtualization.com featuring interviews with key players from the industry, event reports, etc.
This interview was recorded at VMWorld Europe 2008 in Cannes, France, and features Mike Grandinetti, VP & Chief Marketing Officer with Virtual Iron. Mike and Tarry discussed a wide–ranging set of industry issues including customer requirements, obstacles to broader market adoption, the emerging competitive landscape, and Virtual Iron’s market position relative to VMware and Microsoft.
DivX HD 1280×720 3.5mbit/s: Play (pop-up)
WMV HD 1280×720 3.5mbit/s: Play (pop-up)
Flash versions: Blip (embedded below), Myspace, Revver, Sevenload, Vimeo, Youtube
Interviewer: Tarry Singh
Video blogger: Charbax