We’re not sure what to think of VMware Team Fusion’ latest contest. If you upload a one-minute video about your experience in switching to VMware Fusion in order to run Windows on your Mac, or you write a blog post about it, you can win a set of prizes ranging from t-shirts, bumper stickers and an iPod Touch to a MacBook Air.
On itself, it’s just a nice, harmless marketing campaign to increase awareness about VMware Fusion on video sharing sites and gain extra backlinks for obvious reasons (might have something to do with the increasing pressure from competitors on VMware, aptly written out on bMighty). But we’d be surprised if tons of users go out of their way to create free marketing material for the company, even if the prizes (at least, the Apple products) are bound to spark interest here and there. It just seems it a bit too opportunistic, and they’re putting in an extra threshold by asking contestants to go through a bunch of instructions in a PDF file.
How about you, would you enter a contest to help VMware in getting more awareness for its desktop virtualization solutions?