Endeavors Technologies , an application streaming and virtualisation technology provider and its UK-based parent company, Tadpole Technology , have announced a new multi-level partner programme with Blackhawk Technology Consulting , Client-Server Technology Group , and NTAKT7 in the Americas region.
Endeavors develops technologies that enable servers to stream PC-based applications to client computers for execution. Application virtualisation and streaming enables organisations to reduce the total cost of ownership by improving service levels, simplifying the management of computers and improving security and reliability. The company provides its services through licensing, royalty, and technology transfer models.
According to Endeavors, the partner companies will participate at four levels: reseller partners, consulting partners, accredited partners and premier partners.
Reseller partners are service providers, value-added resellers (VARs) and systems integrators that sell Endeavors’s products.
Consulting partners offer products or services that complement Endeavors’s application virtualisation and streaming products and accredited partners are managed service providers, VARs and systems integrators that sell the company’s products and also provide basic, first line technical support.
Premier partners are national or international managed service providers, VARs and system integrators with technical expertise to provide in-depth technical support for the products of Endeavors that they sell.
Peter Bondar, CEO, Endeavors Technologies, said: “Partners form a strategic component of our expansion plans; harnessing their expertise and relationships allows us to leverage our sales resources and engage with a broader set of potential customers, sooner. We are particularly pleased to have attracted partners with considerable expertise in other application virtualisation products.”
Endeavors claims that its partners will reap benefits from joint marketing activities, sales leads, training, technical support and other resources.
Bondar claimed that the company’s partners have shown interest in using its products in enterprise application virtualisation deployments. The products are also useful to partners who offer their software as software as a service (SaaS) model. Application Jukebox, Endeavors’s application streaming and virtualisation product suite, includes both enterprise and SaaS versions. He added that the company was concentrating on developing its distribution channels and strategy.
[Via ]