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Smart Marketing: Marathon Technologies Shares Tips On Server Virtualization

April 14, 2008 by Robin Wauters Leave a Comment

Marathon Technologies, who recently announced availability of its everRun VM virtualization tool set, has issued a press release today, offering “top tips to know before starting with server virtualization”. Smart marketing as far as we’re concerned; we’ll let you be the judge of the quality.

You can find all 5 tips on Marathon’s blog, so we won’t spoil it for them and only give away the headlines:

Make the business case for server virtualization
Consider the license and support implications
Afford to spend the time to plan
Assess levels of application availability and risk to business continuity
Demonstrate that virtualization won’t impact end users

You can find the whole list with explanation on ‘Are you available tonight?‘, the company’s blog.

Marathon also has a webinar recording available with John Humphreys, Program Vice President, Virtualization Software for IDC, “Making the Case for Server Virtualization,” in which John provides essential guidance in making your business case.

[Source: Marketwire]

VMworld 2008: Call for Presentations

April 10, 2008 by Robin Wauters Leave a Comment

If you have a virtualization success story you would like to share, VMware issued a call for presentations today for the upcoming VMworld 2008.

“Most VMworld attendees have some experience with virtualization and they are eager for insights that go beyond the consolidation of non-mission critical workloads. Are you using virtual machines to build a better disaster recovery solution? Have you virtualized a critical enterprise system? Have you found a creative solution how to charge back business users for virtual machine usage? Have you developed a process for planning VM capacity? Tell your peers about it!

Session proposals should provide an in-depth explanation of the technology and business challenges you have resolved, as well as a description of your architecture – hardware, software and networking setup of your solution. Advice, key success factors, data points and lessons learned while solving technical, organizational and process challenges related to virtualization deployment are always appreciated by your peers.”

If selected to present, you’ll receive a full conference pass for four days, access to all VMworld sessions and hands-on labs, and hotel accommodations for one night.

IDC Virtualization Forum West: Simon Crosby (Citrix / Xensource)

April 9, 2008 by Robin Wauters Leave a Comment

This article is part of a series of guest posts by investor, Open Source pioneer and the creator of the Concurrent Versions System Brian Berliner. The original posts, recapping much of what was said at the IDC Virtualization Forum West in San Francisco, have also been published on Brian’s blog.

Simon Crosby, formerly the Founder & CTO of XenSource and, since the acquisition, now the CTO of the Virtualization & Management Division at Citrix, did a very nice job with the morning’s kick-off sponsor presentation at the IDC Virtualization Forum West conference.

Some takeaways that I found interesting:

Virtualization is not an end-goal in and of itself. Virtualization is a feature set and simply serves a role in IT Application Delivery.
Simon took a few jabs at VMware and, why not? Citrix/XenSource is now squarely positioned as the #2 contender. When you have the chance, you take a shot at the big boy. And, VMware is a big boy, to be sure. Simon said, “This is the year the world strikes back” (against VMware, I presume).
Simon also said, of one of the sleeping dogs in the Virtualization space, “Microsoft is going to radically change the environment for virtualization”. Presumably with their Hyper-V solution and their partner muscle.
About the movement of the hypervisor into the firmware of server (and at some point), client computers: “Where this feature ends up is still in play — in the OS, or in the hardware”. Personally, I think the answer is clear. Hypervisors are becoming commoditized and will become a component of the hardware/firmware/BIOS. It can’t be stopped.
Citrix will create a set of Open Extension API’s for Value Added Dynamic Infrastructure Services. Basically a way for third-parties to interact with the lower layers as part of building a truly dynamic data center (which, EVERYONE is talking about getting to at the conference) – Something that we predicted while building the business plan for Cassatt in 2003. The industry/market is absolutely catching up.
I think I heard that XenDesktop will be released in Q2 of this year (i.e., soon).
On the issue of scaling the virtual desktop infrastructure: “When I talk about scale, the Desktop scales way worse than any Data Center”. He cited a customer example where the customer has 250,000 desktop PC’s. They absolutely DO NOT want to have 250,000 Virtual Machines! The Citrix approach to scale here is intriguing (and quite likely correct): Break the OS from the Configuration from the Applications. Assemble them in real time for the desktop virtual machine. Result is 1 (or a handful) of OS images that you have to deal with and patch in order to update thousands of desktop machines. Much better scale solution.

I liked what Simon had to say about the virtualization landscape. It is very clear that the choice of Citrix as their acquirer was a good one. Lots of good synergies between the companies.

I had lunch with Simon as well, and we continued the discussion. I was impressed with his understanding of the customer requirements and political challenges to the rollout of a virtualized infrastructure.

[Original post can be found here]

IDC Virtualization Forum West: John Humphreys

April 9, 2008 by Robin Wauters Leave a Comment

At the IDC Virtualization Forum West Conference, John Humphreys, Program Vice President of the Enterprise Platform Group at IDC shared some more detailed thoughts on the virtualization markets (great presentation, BTW).

Further takeaways include:

Of the customers that are doing virtualization in their data centers today, IDC says that 22% of servers have already been virtualized, with an expected rise to 45% in 12 months. Note that Gartner claims that the overall virtualized server market share is 5%. Which means, to me, that there is a whole lot of headroom for virtualized server growth.
Power & Cooling account for $0.50 for every $1 spent on servers, or about $29 Billion annually.
Roughly $8 in maintenance spent for every $1 in new infrastructure.
“Server consolidation” is already appearing to be “old news”. Now “Desktop Consolidation” is hot – the ability to serve up the desktop client image from a central location, and all the centralized admin goodness that comes from that. IDC notes a number of challenges, like the fact that moving the desktop client images into the data center results in 20-30% cost of storage increase (I would think it would be much more, personally), due to the additional network storage requirements; There are still challenges with running the virtualized OS legally (if you are not already a Software Assurance volume pricing customer, that is; who wants to buy another retail copy of Windows just to serve it up from the central data center?); And, performance of the remote desktop protocols can be poor for some client workloads. IDC specifically mentioned Qumranet and their SPICE remote connection protocol as potentially addressing some of these performance issue.
Virtualization appears to be solving the complexity problems that surround the deployment of “clusters” in the data center. And, I completely agree. I’ve set up many, and they are way too complicated. And virtualizing is way too easy. Death to clusters!

My thought on the Virtual Desktop Infrastructure topic: Today’s desktop computers are extremely powerful and should not be used as dumb terminals that just do “Remote Desktop” access. You need to find a hybrid approach that allows you to use the power of the desktop client (and all that lovely disk drive space on the client). Once clients start being delivered with a built-in hypervisor (which is not too far away), you could argue that you might be able to treat the client as a server. Then, there is just the matter of managing the Virtual Hard Disk images. Using a CacheFS would be one very easy way to do so (transparent local storage that can be taken offline with automatic server-based backing I/O).

The Citrix folks have an interesting approach to this, including both the ability to “stream” an application load to a diskful and stateful Windows client, OR to deliver a server-hosted virtual machine through a remote protocol connection. Choice. Choice is good, as one size will not fit all customer environments for client desktop management. Check out the Citrix Delivery Center.

[Original post can be found here]

IDC Virtualization Forum West: Keynote by Matthew Eastwood

April 9, 2008 by Robin Wauters 1 Comment

I attended the IDC Virtualization Forum West 2008 conference today. It was kicked off by Matthew Eastwood of IDC. He shared some of the IDC analysis of the virtualization markets.

Some takeaways that I found interesting:

Worldwide IT Spending on Servers + Power + Cooling currently at about $55 Billion annually.
Data centers continue to grow with new server purchases annually (and relatively fewer servers retired annually, so absolute growth appears to never end).
Server Management & Admin costs are rising at 4x the rate of new server acquisition growth, while Power & Cooling is growing at 8x the rate.
Number of Rack “U” used annually increases 25x to 15.4 Million servers – this is 365,000 racks representing $15 Billion, with an additional $30 Billion going to Power & Cooling requirements.
IDC conducted a survey where they asked IT customers about their interest in “Green Data Centers”. Result, with n=191, was that 37% would Favor A Green Supplier, 51% thought Green would Help With Compliance, and 81% felt that Green Strategies would help to reduce OPEX.

So, lots of discussion about the need for Green data centers, and the huge amount of Power and Cooling costs that directly affect operating expense. A dynamic and adaptable data center can provide that. In fact, that’s what Cassatt’s Active Power Management and Active Response products do.

Go save the planet. Or, at least increase your corporation’s earnings. That’s important too.

Disclosure: I am a Founder and shareholder of Cassatt.

[Original post can be found here]

Tool Tip: Virtualization ROI Calculation Tool

March 16, 2008 by Robin Wauters Leave a Comment

“The Microsoft Integrated Virtualization Business Value Analyst was developed independently by ex-Gartner TCO/ROI experts at leading ROI tool developer Alinean, Inc. This analysis tool helps customers examine current server, development/qa lab, desktop and application virtualization opportunities, quantifying the potential savings, service level and agility benefits, investment and ROI for implementing Microsoft Integrated Virtualization solutions.

The tool collects specific information about current infrastructure costs and opportunities for improvement, then uses research by Alinean to project potential costs and benefits for various optimization strategies using the Microsoft Integrated Virtualization solutions. All research was collected from actual Microsoft customers and reflects typical costs and savings for similar company type and size. All information is kept confidential and private.”

[Source: The Active Network]