Next Wednesday, Parallels will announce that it has sold the 1 millionth copy of Parallels Desktop for Mac. In one breath, they’re linking this number to the global Apple Mac market share, which has climbed from approximately 3% to nearly 7% in just under two years since Parallels Desktop for Mac was released.
Coincidence? We don’t think so. Parallels Desktop for Mac has basically eliminated the wall that previously existed between PCs and Macs. Now, everyone who wants a Mac can buy one without compromise and still run all their favorite Windows applications — something to keep in mind as Apple prepares to release quarterly results on Wednesday.
“Parallels Desktop not only broke down the barrier between the Mac and PC worlds, it also broke down the barrier that kept desktop virtualization from becoming a mainstream technology for consumers and professional users,” said Serguei Beloussov, CEO of Parallels. “We will continue innovating to extend our position as the desktop virtualization leader and provide our users with the fastest, easiest and most seamless solution available.”
Marketing Director Ben Rudolph told us at VMworld Europe that they were nearing 900 000 sold copies just 2 months ago (video interview here, around the 1:15 mark), which means their sales should average about 50 000 units per month.
Impressive sales figures, indeed. But linking these results publicly with Apple’s growing market share (coincidentally, right before Apple intends to release its quarterly results) is nothing but a bold statement that can hardly be proved by factual evidence.
Maybe Parallels is actually fishing for an acquisition by Steve Jobs himself? 🙂