App-DNA has named Patrick De Smedt as Chairman of its Board of Directors as part of the new expanded executive team.
De Smedt was previously a non-executive member of the App-DNA Board and former Chairman of the Microsoft EMEA organization.
In this new role, he will support the continued growth and global expansion of App-DNA.
De Smedt is a 23-year veteran of Microsoft and former Chairman of the Microsoft Europe, Middle East and Africa organization. As one of the first European employees for Microsoft, De Smedt held several roles as Microsoft expanded. He joined Microsoft in 1983 as one of the pioneers in Europe.
He was General Manager of Microsoft Benelux, Vice-President of the Enterprise Group in EMEA and Vice-President of Western Europe. He was appointed as Chairman of the EMEA region in 2003. When Patrick left Microsoft at the end of 2006, the EMEA region generated revenues of $12 billion with a headcount of 12,000 employees.
Patrick currently serves on the boards of a number of public and private companies.
App-DNA analyzes the ‘DNA’ of an application, using insight about applications to guide decisions about application migration, management and evolve application portfolios long term. The App-DNA AppTitude software platform helps enterprises worldwide save time, cost and risk in managing applications for Windows 7, Internet Explorer, Microsoft App-V, Citrix XenDesktop XenApp, VDI and Windows Server 2008 initiatives.
App-DNA is a CitrixReady Core Partner, Citrix Technology Partner, Microsoft Gold Certified Partner, a member of the Microsoft System Center Alliance and a Microsoft Jumpstart partner.