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Microsoft Bashes VMware With A New Website; “Get The Facts” Revisited?

September 23, 2008 by Toon Vanagt 3 Comments

Thanks for reading us. We are bundling all our VMworld 2008 coverage in one handy page, go check it out now for more reports and videos!Hyper-V flyer team at the VMworld entrance The Venetian

Microsoft had people dressed up like medieval Venetian models at the hotel entrance of last week’s VMworld conference in Las Vegas. They distributed dollar chips and flyers to anybody wearing a VMworld bag, with on it the website address VmwareCostsWayTooMuch.com, which led VMware customers and partners to a landing page, on which the headlines all redirect to the Microsoft Hyper-V portal.

The guerilla marketing tactics actually worked, with coverage from publications like NetworkWorld, ZDNet Blogs, Channel Marker, Virtualization Information,  Burton Group’s Data Center Strategies blog, and others.

We ignore whether this smear marketing stunt was inspired by the US presidential campaign, but it was certainly not the first time Microsoft engages into heads-on advertising. Last time around it was targeted against Linux. However, we were never aware of Microsoft distributing any leaflets with GetTheFacts.com at the entrance of LinuxWorldExpo or LinuxTag. It is also quite funny to observe that Linux distributions (starting with SUSE) are now supported as Guest Operating Systems on Hyper-V and that Redmond advertises this feature extensively.

Microsoft even provides integration components and technical support for customers running select Linux distributions (limited to SUSE for the moment) as guest operating systems. IF history repeats itself, VMware can be reassured that in a few years this type of Microsoft campaign results in supporting a competing technology.

It took the VMware conference staff a little while to get notified about the leaflets and some more time before they got the hotel staff at The Venetion to stop the flyers from being handed out at the entrance of their annual user conference, attracting over 14.000 attendees to Las Vegas. It is estimated at least 4.000 flyers were distributed in the elapsed time.

Flyer front side and One Dollar Chip

The distributed 1 dollar chips were actually valid inside The Venetian Casino. This guerilla marketing initiative has cost at least 4.000 dollars in casino money, but the website and distribution must have cost a lot more.

It is hard to believe The Venetian did not make the connection between selling a few thousand ‘Dollar chips’ to Microsoft and concurrently renting their entire event facilities and rooms to VMware. Especially with those video cameras and security personell all over, it can be assumed Microsoft had obtained some sort of permission before handing out those free chips at the hotel entrance.

What do you think about this remarkable anti-VMware propaganda? Does it make MS look desperate as the new kid on the hypervisor block? Does it suit a multinational that runs entirely on ‘expensive‘ licenses to attack a ‘partner’ at its annual user conference over that very cost element? Do the facts that they present on their marketing website actually make sense? What boomerang effect can they expect? How would Microsoft react if Sun would hand out flyers at the gates of TechEd or DevDays with a catchy URL: GetOfficeForFreeAndStopPayingMicrosoft.Com. We look forward to seeing who will register that available domain. 🙂

As we all know, hypervisors are a commodity nowadays and just like Xen and Hyper-V, it must be said that ESX comes free of license cost too. At Virtualization.com, we like to think the value and related cost are no longer in that free naked hypervisor, but in the integrated management and extended tool sets that surround it.

If you were among those first 4.000 VMworld attendees, feel free to tell us how much you made with your Microsoft dollars on the gambling tables and if that was enough to cover/upgrade a VMware license?

Filed Under: News Tagged With: FUD, Get The Facts, guerilla marketing, licensing, marketing, microsoft, MS, virtualisation, virtualization, vmware, VMwareCostsWayTooMuch, VMWorld, VMWorld 2008, VMworld conference

Microsoft Unveils New Licensing, Expanded Product Support Policies to Ease Path to Virtualization

August 19, 2008 by Robin Wauters Leave a Comment

Microsoft just made a couple of noteworthy announcements.

Update: more background information on the Windows Virtualization Team blog.

Beginning Sept. 1, 2008, customers will be able to move any of 41 Microsoft server applications between servers within a server farm as often as necessary without paying additional licensing fees, and they can take advantage of expanded technical support.

As you probably already know, Microsoft also will begin a worldwide series of “Get Virtual Now” events this month that will showcase Microsoft virtualization products and partner solutions, reaching more than 250,000 IT professionals.

Microsoft is updating its software licensing terms for 41 server applications, including Microsoft SQL Server 2008 Enterprise edition, Microsoft Exchange Server 2007 Service Pack 1 Standard and Enterprise editions, Microsoft Dynamics CRM 4.0 Enterprise and Professional editions, Microsoft Office SharePoint Server 2007, and Microsoft System Center products.

The company is waiving its previous 90-day reassignment rule, allowing customers to reassign licenses from one server to another within a server farm as frequently as needed. For many customers, the change will reduce the number of licenses they need to support their IT systems, increase agility, and simplify the tracking of application instances or processors because customers now can count licenses by server farm instead of by server.

Microsoft has also updated its technical support policy for 31 server applications so that customers can receive technical support when deploying those applications on Windows Server 2008 Hyper-V, Microsoft Hyper-V Server or any other third-party validated virtualization platform. Now customers can get the same level of product support in a virtualized environment that they are accustomed to with non-virtual environments.

To enable this support policy, Microsoft launched the Server Virtualization Validation Program last June. The program is open to any software vendor to test and validate its virtualization software to run Windows Server 2008 and previous versions of Windows Server. We just reported that Cisco and VMware are joining the program.

Filed Under: Featured, News Tagged With: Get Virtual Now, Hyper-V, licensing, microsoft, Microsoft Hyper-V, new licensing, server applications, software licensing, support, SVVP, technical support, virtualisation, virtualization, Windows Server 2008, Windows Server 2008 Images

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