Virtual Bridges has announced that it has named Edward Hubbard vice president of products and alliances.
In his new role, Hubbard, who most recently served as senior director of business development at Citrix Systems, will drive the company’s long-term product and partnership strategy, working closely with clients to understand their business plans and deliver solutions that meet their needs.
Hubbard spent time with Dell, Microsoft and Intel before founding United Devices and serving as the company’s CEO. After a successful merger with Univa UD, Hubbard joined Citrix, managing the company’s virtualization business development efforts including strategic relationships with Microsoft and other ecosystem partners.
Hubbard will guide the roadmap for VERDE, the industry’s first VDI Gen2 offering. VERDE core capabilities include online, offline and branch VDI, a Gold Master provisioning model, a Distributed Connection brokering architecture, flexibility to run both Windows and Linux desktops, branch-level VDI at LAN speeds, the ability to span both on-premises and hosted deployment modes and desktop portability on a USB stick.