Demand Media uses its network of vertically-oriented web properties to connect content creators and large audiences with advertisers. To improve infrastructure agility, storage scalability, and capacity utilization over the data lifecycle, the social media company has implemented multiple 3PAR InServ Storage Servers in addition to 3PAR Thin Provisioning and 3PAR Dynamic Optimization software. Demand Media has also chosen to deploy an entire virtual datacenter based on the 3cV blueprint, which combines 3PAR Utility Storage with products from HP and VMware to create a complete utility computing environment.
Due to the rapid expansion of its business, Demand Media found that storage scalability and flexible, easy database and storage management were becoming critical requirements. To keep up with growth, Demand Media determined that it needed to enhance its server and storage infrastructure. The social media company promptly sought out a highly-virtualized server and storage platform that would enable greater flexibility and scalability than their previous infrastructure. They ultimately decided to implement 3PAR Utility Storage and a complete virtual datacenter based on the 3cV blueprint. “3cV” stands for the combination of the 3PAR InServ Storage Server, HP BladeSystem c-Class, and VMware Infrastructure.
To support their virtual datacenter, Demand Media chose to deploy the 3PAR InServ S800 Storage Server with 188 terabytes of storage and two 3PAR InServ E200 Storage Servers with 36 terabytes of storage. Demand Media’s 3PAR deployment also utilizes several 3PAR software products including 3PAR Thin Provisioning, 3PAR Dynamic Optimization, 3PAR Virtual Copy, and 3PAR System Reporter.