A new push will be announced in early October. While Citrix has not yet revealed its plans publicly, analysts say the company is making desktop virtualization a major priority. New products and industry partnerships are likely on the horizon.
“It’s going to be very aggressive,” says ITIC lead analyst Laura DiDio. “They’re coming out with guns blazing, and they have a big emphasis on pretty widespread and varied industry partnerships. That’s not a big surprise. A lot of folks are doing that, but the depth and breadth [of Citrix’s partnerships] is pretty impressive.”
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