Microsoft is targeting system management as a way to differentiate itself from competitors in the virtualization market, the company reportedly stated today, as reported by PC World.
Anticipating that the market for virtualization software, such as Microsoft’s Hyper-V, eventually will be commoditized, the company sees management as the key revenue opportunity for competitors offering server virtualization, said Windows Enterprise and Management Division General Manager Larry Orecklin, speaking to reporters on Microsoft’s campus Tuesday.
Microsoft is apparently so keen on making management the corner stone of its virtualization strategy that it plans to open up management for other virtualization platforms, such as VMware and XenSource, with its System center Virtual Machine Manager tool, which it released last September.
Also interesting to note:
Microsoft plans to outline its virtualization strategy further at its Microsoft Management Summit next week, said Orecklin, who suggested Tuesday that a beta of Virtual Machine Manager with support for Hyper-V and VMware ESX also will be available at that time.
[Source: PC World]