Virsto Software, provider of optimized storage virtualization software, today announced the appointment of Gregg Holzrichter as vice president of marketing and Eric Burgener as vice president of product management.
Holzrichter brings 20 years of marketing success with companies in server virtualization (VMware), CRM (Siebel Systems), ERP (PeopleSoft), customer experience management (Medallia), and consumer packaged goods (Robert Mondavi/Caliterra). At Siebel, Holzrichter helped build one of the most admired go-to-market organizations in the industry. He held a leadership role in product marketing at PeopleSoft, responsible for worldwide marketing for financials ERP.
Holzrichter led VMware’s global campaigns and operations, in addition to Americas marketing, scaling his organization from $100 million to over $1 billion in revenue in under four years. Most recently, Holzrichter was the vice president of marketing at Medallia.
With a broad range of experience working for storage software companies like Veritas, Topio, and Mendocino Software and systems companies like Tandem, Pyramid and Sun, Burgener brings expertise in marketing, business development, and delivering product strategy and roadmaps. Prior to joining Virsto, Burgener was the vice president of marketing at InMage. He also has been an Executive in Residence with Mayfield, and a storage industry analyst at Taneja Group.