Citrix Pushes Embedding XenServer With Extended OEM Incentive Program

Citrix has extended its Citrix Advisor Rewards program today to pay channel partners on sales of Citrix XenServer software that ships as an embedded feature in servers from original equipment manufacturers (OEMs) like HP.

The program, originally introduced in 2004, pays Citrix Solution Advisors for designing and delivering solutions based on Citrix application delivery products, even if a different channel partner ultimately fulfills the order. Extending the program to include embedded versions of XenServer eliminates any potential channel conflict with OEM partners and ensures strong incentives across the board by compensating partners that influence embedded XenServer deals as well as those who fulfill them.

Citrix has announced several OEM agreements in recent months to embed XenServer in servers from systems vendors such as HP. As a result of today’s announcement, the Citrix Advisor Rewards program now pays channel partners on sales of these products, effectively eliminating potential channel conflict and focusing the extensive expertise of Citrix Solution Advisors on delivering the best possible solutions to customers.

“Customers want to implement virtualization with reduced risk, and HP understands that the channel is essential to meeting those requirements,” said Scott Farrand, vice president, Industry Standard Server Software, HP. “Citrix’s new channel program enables partners to offer a comprehensive virtualization solution that integrates the power of HP ProLiant servers with the rich functionality of the Citrix XenServer HP Select Edition from a single, reliable source.”

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