App-V, The “Microsoft Application Virtualization” Formerly Known As “SoftGrid”

Microsoft Application Virtualization, the name the software giant has given the app virtualization solution it acquired when it bought Softricity back in 2006, got a new calling name today to match the Hyper-V branding: App-V (instead of SoftGrid).

From the SoftGrid App-V blog:

“Really it only matters to you because from now on we’re going to do our best to stop calling this product SoftGrid and start calling it App-V. Or Microsoft Application Virtualization if we’re feeling formal. This blog will eventually go from being the SoftGrid blog to the App-V blog, the SoftGrid forums will probably become the App-V forums, etc. and I want to make sure all of you are ahead of the curve just so there’s no confusion when you start seeing this name thrown around more and more over time.”

On a sidenote: looking for App-V references, we also found out a German snatched away the domain name a few days ago.


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